All kinds of big and small businesses can benefit from their own website. Law offices are no exception. Having a website helps small law firms:
Every website is made up of different pages. Here are the ones every law firm website needs:
Since it’s the first thing every visitor sees, the home page needs to make a good first impression. Start with a quick introduction of your business and the product or service you provide, then hit them with a call to action. This may be “shop now,” “schedule an appointment,” “learn more,” “create an account,” or any other action you want a new client to take.
Let’s say your newest visitor is intrigued, but not ready to take action now that they know the basics about your business. An About Page is where you tell them your story. If you’re having trouble doing that, here are some questions to keep in mind as your write it:
People will remember a company that has a story that they can emotionally connect with. A strong, poignant narrative can set you apart from your competitors.
If you offer services, the general principle is the same as product pages, but some of the details of how it works are different. Make sure to include the following in your services page:
This might not be necessary for every service provider, but if you offer a wide range it would help the users to divide them up into categories.
Describe what the client gets with each service and why they should pick you over your competitors.
An essential part of getting new clients is being easy to contact. An easily accessible contact page will do just that. Make the page includes the following:
It's also a good idea to include a contact form for lead generation.
An FAQ page is a great way to engage your clients and cut down on the time and effort you spend on customer service. To get started on this page, gather up the questions clients and prospective clients ask you frequently. It may be sparse at first, especially if your current base is small, but that's all right. As more questions become frequently asked, keep adding to the page so you'll never stop improving.
Social proof is a powerful asset for any company. In the age of Yelp, people rely on reviews for purchasing decisions more than ever. Business reviews are typically written by clients directly on the site or on sites like Yelp or Google My Business. Testimonials are typically longer and written by former clients by request. Both can and should be incorporated into your site.
Don’t be shy about asking former clients to provide testimonials for your website. Someone else’s positive experience can make the difference between someone hiring you and clicking away.
Content marketing is a marketing strategy that involves creating useful content to attract potential clients’ interests. This usually involves blog posts like this one, videos, podcasts, infographics, ebooks, whitepapers, and similar types of media. The purpose of this content is to educate your target audience, establish yourself as an expert worth listening to, fill out your social media calendar, and boost your SEO profile. For lawyer websites, this could mean explaining certain legal concepts to an audience of laypeople and directing them to book a free consultation for more information.
Your web design should focus on simple designs, readable fonts, and effective use of white space. You don’t want your site to be too cluttered.
A user experience that anyone can navigate is a key aspect of good law firm web design.
The color scheme, typography, images, phrasing, and all other elements of your website should be consistent with how you want new clients to perceive your law practice. A business law firm may benefit from a cold, competitive brand voice while a family law firm might want to go a little softer.
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Here at Sav, we make it easy for small businesses of all kinds to succeed online. From buying your perfect domain to choosing the perfect template to going live and promoting your website, we make every step of the process easy and affordable. Start building with us today!