How to Build a Law Firm Website

Why Your Law Firm Needs a Website

All kinds of big and small businesses can benefit from their own website. Law offices are no exception. Having a website helps small law firms: 

• Put all of your important business information in one place
• Attract potential clients
• Generate leads
• Better serve existing clients
• Build credibility
• Compete with bigger law firms

The Basic Pages Your Law Firm Websites Need

Every website is made up of different pages. Here are the ones every law firm website needs: 

Home

Since it’s the first thing every visitor sees, the home page needs to make a good first impression. Start with a quick introduction of your business and the product or service you provide, then hit them with a call to action. This may be “shop now,” “schedule an appointment,” “learn more,” “create an account,” or any other action you want a new client to take.

About

Let’s say your newest visitor is intrigued, but not ready to take action now that they know the basics about your business. An About Page is where you tell them your story. If you’re having trouble doing that, here are some questions to keep in mind as your write it:

• How did your company come to be?
• What makes you different from your competitors?
• What obstacles have you overcome to build your business?
• How did you and your collaborators get into business together (if applicable)?
• Why do you love what you do?
• How can choosing your business benefit the visitor?

People will remember a company that has a story that they can emotionally connect with. A strong, poignant narrative can set you apart from your competitors.

Services

If you offer services, the general principle is the same as product pages, but some of the details of how it works are different. Make sure to include the following in your services page:

Service Categories

This might not be necessary for every service provider, but if you offer a wide range it would help the users to divide them up into categories.

Service Descriptions

Describe what the client gets with each service and why they should pick you over your competitors.

Contact

An essential part of getting new clients is being easy to contact. An easily accessible contact page will do just that. Make the page includes the following:

• your location
• mailing address
• business hours
• business phone number
• all relevant email addresses
• all social media links

It's also a good idea to include a contact form for lead generation. 

Frequently Asked Questions

An FAQ page is a great way to engage your clients and cut down on the time and effort you spend on customer service. To get started on this page, gather up the questions clients and prospective clients ask you frequently. It may be sparse at first, especially if your current base is small, but that's all right. As more questions become frequently asked, keep adding to the page so you'll never stop improving.

Testimonials and Reviews

Social proof is a powerful asset for any company. In the age of Yelp, people rely on reviews for purchasing decisions more than ever. Business reviews are typically written by clients directly on the site or on sites like Yelp or Google My Business. Testimonials are typically longer and written by former clients by request. Both can and should be incorporated into your site.

Don’t be shy about asking former clients to provide testimonials for your website. Someone else’s positive experience can make the difference between someone hiring you and clicking away.

Content Marketing

Content marketing is a marketing strategy that involves creating useful content to attract potential clients’ interests. This usually involves blog posts like this one, videos, podcasts, infographics, ebooks, whitepapers, and similar types of media. The purpose of this content is to educate your target audience, establish yourself as an expert worth listening to, fill out your social media calendar, and boost your SEO profile. For lawyer websites, this could mean explaining certain legal concepts to an audience of laypeople and directing them to book a free consultation for more information. 

Law Firm Website Design Principles

Keep it Simple

Your web design should focus on simple designs, readable fonts, and effective use of white space. You don’t want your site to be too cluttered. 

Design for Functionality and Accessibility

A user experience that anyone can navigate is a key aspect of good law firm web design. 

Functionality

• Easy navigation
• Clean sitemap
• Low scroll
• Search function
• Design with mobile devices in mind

Accessibility

• Use alt text for your images
• Use headers
• Use captioning for all video content
• Add a skip navigation feature
• Make sure links have descriptive names

Stay On-Brand

The color scheme, typography, images, phrasing, and all other elements of your website should be consistent with how you want new clients to perceive your law practice. A business law firm may benefit from a cold, competitive brand voice while a family law firm might want to go a little softer. 

The Best Law Firm Websites

Divorce, Child Support, and Family Law

Stanchieri Family Law

Practice Area: Family Law

Location: Toronto, Canada

Levine Family Law Group

Practice Area: Divorce and Family Law

Location: Bay Area, California

Fresh Legal

Practice Area: Family Law

Location: Ottawa, Canada

Modern Law

Practice Area: Family Law

Location: Mesa, Arizona

YLAW Group

Practice Area: Family Law

Location: Vancouver, Canada

Employment, Workplace, and Business Law

ASA Law Group

Practice Area: Compensation Defense

Location: Oak Brook, Illinois

Slinde Nelson

Practice Areas: Business Law, Real Estate, and Construction

Location: Portland, Oregon

Multidisciplinary Law Firms

Vogel Verjee Law

Practice Areas: Personal injury, family law, estates

Location: Calgary, Canada

Carbert Waite

Practice Areas: Commercial and construction litigation, employment law, estate planning and litigation, insurance law, personal injury, business law

Location: Calgary, Canada

Aulich

Practice Areas: Criminal law, civil law, property law

Location: Canberra City, Australia

FBG Law

Practice Areas: Corporate and tax law, real estate law, finance law, employment litigation, trusts and estates

Location: Athens, Georgia

Civil Rights and Environment

California Innocence Project

Specialty: Freeing wrongfully convicted individuals

Location: San Diego, California

Beacon Law

Specialty: Legal services for homeless and low-income clients

Location: Houston, Texas

Bick Law

Practice Area: Environmental Law

Location: Newport Beach, California

Accident, Injury, Malpractice and Litigation

Staver Accident and Injury Lawyer

Practice Area: Personal injury

Location: Chicago, Illinois

Struble

Practice Area: Insurance and property damage

Location: Fort Lauderdale, Florida

GJEL

Specialties: Car accidents, bicycle accidents, motorcycle accidents, pedestrian accidents

Location: San Jose, California

Criminal Defense

Oykhman Criminal Defence Law

Practice Area: Criminal Defense

Location: Calgary, Canada

Richard Hochhauser

Practice Areas: DWI and Criminal Defense

Location: Hempstead, New York

Chudnovsky Law

Practice Areas: Criminal defense, DUI defense, professional license

Location: Santa Monica, California

How Sav Can Help

Here at Sav, we make it easy for small businesses of all kinds to succeed online. From buying your perfect domain to choosing the perfect template to going live and promoting your website, we make every step of the process easy and affordable. Start building with us today!