No matter what kind of artist you are, a website for displaying and selling your work is essential for building your business. Follow these tips and take inspiration from these examples to make your art website shine. 

What Your Artist Website Needs

Though no two artist websites are the same, there are a few things that every artist should include on their site for it to do its job. These include:

  • Your Name
  • Homepage or Landing Page
  • High Quality Images of Your Work
  • Artwork Descriptions
  • The Right Website Template
  • Clear Indication if the Piece is For Sale
  • About Page
  • Contact Information
  • Testimonials

1. Your Name

Your name is the first step in building your brand. You should include it in your domain name and on the homepage of your website. 

A blank hello my name is name tag

2. Homepage or Landing Page

The homepage or landing page is a welcome mat to your art site. The main function of this page is to make a good first impression and to make it easy for visitors to navigate to other pages of the site. Include a call to action near the center. Something like “Buy my work” or “See my work” would do the job. 

Minimalist icon of a house

3. High Quality Images of Your Work

Work examples are where you let your work shine. Do your work justice with high-quality photos of 6-10 of your best projects. You can put them in a photo gallery or a dedicated projects page. Sharing different stages of your creative process gives website visitors an even better look into what makes you tick as an artist. You can do this with 

  • Before and after photos
  • Sketches
  • Time-lapses
  • Write-ups
  • Mood boards
  • And more! 
An illustration of a camera (1)

4. Artwork Descriptions

Every piece of art you display on your website, whether it’s for sale or as a work example, should come with a brief description of the most important details, including:

  • Title
  • Medium
  • Dimensions
  • Price
  • Year

That way, customers who are looking to buy and clients who are looking to commission your work can make an informed decision. The words in these descriptions can also serve as SEO keywords to make your website more searchable. 

A minimalist graphic of a web page and a pencil

5. The Right Website Template

Using a website builder is the easiest, most cost-effective way to create your own art website. Whichever website builder you use will have a variety of art portfolio templates to choose from. Pick one that matches your style but makes your work the star. 

A funky graphic of a website

6. Clear Indication if the Piece is For Sale

Not every piece of art on your own site has to be currently for sale, but website visitors should be able to easily tell the difference between pieces that are for sale and pieces that are simply work examples. 

A price tag with three dollar signs on it

6. About Page

The About Page is the place to tell the story of your work and yourself as an artist. A resonant narrative is a surefire way to set you apart from other artists who work in a similar niche or style. In this story, highlight what makes your work unique, your mission as an artist, and what you hope to accomplish in the future.

The tone of your about page should be true to you and your work. This could mean using humor, pulling visitors in with emotion, or keeping it straightforward. It should give people who read it a strong sense of who you are as an artist. 

A spotlight from overhead

7. Contact Information

An important part of any business or personal website is making it easy for viewers to contact you. Make sure your website includes:

  • Your location
  • Your mailing address
  • Your phone number
  • Your email address
  • Where they can find you on social media

Either on a dedicated contact page, part of your main menu, or in the site footer. Or, even better, create a contact form for your site so visitors can get in touch with you without leaving the site. 

Phone Icon

8. Testimonials

If you’re looking for freelance clients or commissions, testimonials from previous clients can provide powerful social proof of what you’re like to work with. 

A speech bubble pointing up

Keep These Off Your Site

Now that you know a few things that you should include on your own website, let’s look at a few things to avoid.


Including music on your website is distracting at best. If it autoplays, it can be a flat-out unpleasant experience. Videos and animations that can still work without audio are fine if that’s the kind of work you do, but including music just for the sake of it won’t do you any favors. 

Display Ads

Display ads can be a way to make a passive income on some websites, but they’re not a good idea on an artist site. You don’t want anything to distract viewers from your art. 

Other Artist’s Work

Your website is all about your work. Including art by other artists, even if it’s to show inspirations for your style could confuse some visitors. 

No (1)

How to Make Your Art Website Stand Out

There are a ton of artists with websites out there. How do you make yours stand out above the noise? 

Get Inspiration From Other Artists

Take a look at the art portfolios of artists you admire. Pay attention to how they present their work, their web design choices, the written content on the site, and the types of samples they choose to display. Whether you’re a painter, sculptor, graphic designer, photographer, or any other kind of visual artist, you’ll find others out there you can learn from to create a stellar portfolio website. 

A lightbulb lighting up (1)

Curate Your Art Portfolio

A robust work portfolio on your website isn’t a one-and-done task. It needs to be curated over time. As your work volume grows, how you lay it out on your website is likely to change. Sort your work into categories instead of putting it all on one web page to make it easy for visitors to consume in pieces. How you structure this could shape a narrative of your work. 

A repeating pattern of portfolio folders

Tell Your Story

On that note, an artist portfolio isn’t just for displaying your art. It’s a chance for visitors to connect with you as an artist. This includes

  • Telling them about yourself
  • Telling them about your inspiration 
  • Taking them behind the scenes of your work

An About page, adding a blog to your online portfolio, and even the structure of your art examples are all places where you can tell your story as an artist.  

A person writing in a notebook

Management Tips for Your Artist Website

You’re not done with your website when it goes live. Websites require routine management so they can continue to work well and meet your goals. 

Update Regularly

Update your website with new art at least once a year. If you can update it more often, do. Updating your website frequently shows users that you’re still active and working and keeps the image of yourself and your work that you’re curating current. 

Update (1)

Maintain Your Site

In addition to updating your work, you should check to make sure the pages and links on your site are still working, run a backup for your site, remove all spam comments, and update any software and plugins. These types of maintenance checks make sure your website is functioning well and providing the best possible user experience. 

Three different sized gears

Check Your Messages

If you have a contact form on your website, make sure you check your inbox for new messages regularly. If you change your phone number or your email address, be sure to update it on your website as soon as you can. 

Two overlapping speech bubbles, one filled in and one with three dots

12 of The Best Artist Websites on the Internet 

Take inspiration from these websites from artists from around the world and across the spectrum of art styles. No matter what kind of artist you are, you’re likely to find someone who impresses you on this list. 

1. Amy T. Won

Painter Amy T Won has built her business on selling original art and encouraging people to be their most creative selves. Her website is well-designed, easy to navigate, and lets her fantastical, nature-inspired work take center stage. 

Amy T. Won's homepage

2. Shantell Martin

British visual artist Shantell Martin is known for her unique line drawing style that takes up her entire homepage. From the moment you land on her website, you can see exactly what her work is all about. These drawings are animated to move along with your mouse using custom JavaScript.

Shantell Martin's homepage

3. Tamar Halpern

New York-based painter Tamar Halpern’s website shows that you don’t have to do too much to make your website unique. The site uses a lot of white space to make the work the star, but the custom mouse and non-standard gallery layout are unique touches that draw the viewer into the stunning, abstract images. 

Tamar Halpern's homepage

4. Olivia Truong

Olivia Truong is a product designer who uses an unconventional website design to stand out online. The bold colors, shapes that break the grid, subtle animations, and bold colors, make her website as much work of art as the work it displays. 

Olivia Truong's homepage

5. Takesada Matsutani

Japanese painter, printmaker, and installation artist Takesada Matsutani uses scrolling anchors in his website to showcase his whole story in one page. The decades of work he displays on the site are separated by theme and era to avoid overwhelming viewers. The simple web design allows his story and his work to take center stage over the website itself. Scrolling websites like this one are becoming more popular for portfolio websites. Not only are they easy to use on desktop, but they’re more friendly for mobile users. 

Takesada Matsutani's gallery page

6. Louise Hourcade

Parisian painter and ceramic artist Louise Hourcade’s website demands visitors’ attention with a custom splash page with the simple word “bienvenue” over a colorful, lively painting. The rest of the website is fairly simple with a white background and contrasting text colors to let her vibrant work truly sing. 

Louise Hourcade's "paintings" page

7. Asya Lisina

Russian cartoonist Asya Lisina’s website displays her remarkable drawings alongside clever design details. Her custom logo of a pink hand with an eye on the back reflects her style with a tiny space. The modern, light sans serif font reflects the modernity of her work. 

Asya Lisina's homepage

8. Charly Palmer

Award-winning painter Charly Palmer’s website’s background video is exciting, visually striking, and shows the viewers his values as an artist. In it, you don’t just see the work itself, but his creative process and the inspiring quote “art should change the temperature of the room.” 

Charly Palmer's homepage

9. David Milan

Hand lettering artist David Milan’s website opens with an eye-catching portfolio of still images and videos that give the viewer an immediate sense of his colorful, outrageous style. Every detail of his online portfolio reflects his style and personality from the bold color accents to his custom-lettered wordmark logo. 

David Milan's about page

10. Jessie Bearden

Jessie Bearden’s great artist website opens with a colorful, animated self-portrait made of found objects. From there, visitors can easily navigate to her portfolio, contact page, and Instagram feed via the website header. Every page of her site is full of color, movement, and vibrant personality. 

Jessie Bearden's Selected Work page

11. Timothy Goodman

You’ve probably seen New York City illustrator Timothy Goodman’s work on Chipotle bags, magazine covers, and social media. His website greets viewers with a bright yellow background contrasting against a black and white line drawing. His busy drawings that take simple items and words and make them lively and exciting are paired well with strategic use of color blocks. 

Timothy Goodman's homepage

12. Ruifa Zenda

Ruifa Zenda’s website uses animation and unique imagery to make a relatively simple layout interesting. His online portfolio displays a wide variety of work throughout his career separated into pages for advertising, design, and art work. The work samples and the special effects on the site give visitors a distinct sense of his range, style, and what to expect from his work.

Ruifa Zenda's homepage

How Sav Can Help

Sav is all about helping creators succeed online. We provide features you need at prices you can afford. All Sav websites come with a free SSL certificate, mobile friendly optimization, SEO optimization, Google Analytics integration, and unlimited storage. Start your free trial today to take your artistic career to the next level tomorrow!

Luca Harsh

Luca Harsh

Luca Harsh is an in-house content writer for Sav. They live in Chicago with their cat, Polly. Yes, Harsh is their real last name.