Latest Articles

three business woman staring and pointing at a large target on a blue background.
5 min read

Understanding Audience Demographics

Know Your Target Audience One of the most challenging...

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business woman looking at a large calendar on a blue background
10 min read

Creating an Efficient Promotional Calendar

Why Is a Promotional Calendar Important? A promotional calendar...

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computer with magnifying glass, a curser, and key representing PPC advertising
6 min read

Pay-Per-Click Marketing Explained

What Is Pay-Per-Click Advertising? Pay-per-click (PPC), also...

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computer with several posts as well as a laptop and a magnifying glass.
7 min read

Understanding Market Research

What is Market Research? Market research is collecting data...

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blue background with a computer and a woman with an airhorn
5 min read

Putting a Face to Your Brand

What is Brand Identity? Just like your personal identity is...

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Icons of people with diverse appearances
8 min read

A Beginner’s Guide to Customer Personas

What is a Customer Persona? Customer personas, also known as...

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A repeated background of a cartoon woman speaking into a megaphone
12 min read

How to Write a Marketing Plan and Examples to Inspire You

What is a Marketing Plan? A marketing plan is a roadmap of ...

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A businessman looking at graphs on a tablet
10 min read

The Best Google Analytics Alternatives for Small Businesses

Google Analytics may be the king of online web analytics tools...

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11 min read

How to Develop a Facebook Advertising Strategy for Your Small Business

Facebook may not be the most popular social network for the...

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An orange megaphone
22 min read

Starting an Affiliate Marketing Website

What is Affiliate Marketing? Affiliate marketing is a process...

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