A business card lets you make a good first impression on potential clients and collaborators. It’s not just to let people know how to contact you, its design can also communicate what you and your business are all about. Take design inspiration from these professional business cards from a variety of styles. 

Who Needs a Business Card?

A business card is a great networking and marketing tool for a wide variety of professionals, including but not limited to: 

  • Small business owners
  • Freelancers
  • Real estate agents
  • Job seekers
  • Anyone who wants to expand their network

Benefits of Having a Business Card

A Good First Impression

Handing someone a business card during a networking interaction makes a strong impression. 

A More Professional Image

Having a business card shows people that you’re a legitimate professional. 

Make it Easy for People to Follow Up

People forget things. If you give them a business card with your contact information, they’ll be able to contact you easily and you won’t miss out on opportunities. 

Contact Information to Put on a Business Card

  • Your full name
  • Phone number
  • Email address
  • Website
  • Logo and slogan
  • Business address (if applicable)
  • Social media handles (if applicable)

Business Card Design Ideas For Every Taste

Let’s dive into some business card inspiration to help you create the perfect one.

Creative Business Cards

Creative business cards have a unique element that makes them stand out from the rest. Creative business cards are great for industries like design, advertising, consulting, and art. 

 

Here are some design elements for creative business cards:

 

Gradients

Blurs and gradients are trendy in graphic design. They add a dreamy and captivating look to your business card designs and web design. 

Natalie Bursakova via Behance

 

Unique shapes

Some business card designs set themselves apart by thinking outside the box in terms of the physical shape of the card and the materials that it’s made from. Rounded edges and recycled materials can make your small business stand out. 

Lizze Designs via carddsgn.com

Eye-catching color combinations

People hold on to colored business cards for 10x longer than a plain white one. The right color palette can make sure they hang on to yours. 

Mariana de Moura via Behance

Patterns and illustrations

Try using handmade illustrations or unique patterns in your business card design to capture your client’s eye.

Brighthead Studio via Behance

Modern Business Cards

Modern business cards are contemporary, cutting edge, and professional. A modern business card says you’re forward-thinking and efficient. They’re a great fit for accounting, law, architecture, construction, or consulting.

Here are a few graphic design ideas to make your professional business card modern:

Portraits

A portrait of yourself helps people remember you. It’s especially useful if you work with clients in person. Child care, dog walking, teaching, and coaching are industries where a portrait on your business card would be a great touch. 

Luz Viera

Monochrome colors

A simple monochrome color palette with unique fonts, shapes, and patterns creates a clean, contemporary look. 

Anna Tsyplenkova via Behance

Embossing, Raised lettering, and Textured patterns

Raised or embossed lettering can give your business card design a sleek, high quality look. Bold color palettes and gold foil go great with embossed lettering or logos. A textured pattern is another way to bring some three dimensional luxury flair to your business card ideas. 

Poble Studio via Behance

Retro Business Cards

If you like a hip, vintage feel for your business and branding, follow some of these retro design tips to get your potential clients groovy with you. 

Retro color combinations

Mauve, cobalt, mustard, and pumpkin in your color palette create a 70s-style look. Adding a grainy texture to pastel colors also creates an old-school visual effect. 

Made on the Looka Brand Kit

Handwritten or serif fonts

Whether the look you’re going for is simple vintage or funky and groovy, serif fonts and handwritten typography are classics. With the right colors, these words will really pop. 

Ariana Selle via Etsy

Decorative elements and symbols

Add a handmade feel to your retro business card with some decorative swirls and patterns. Play around with handmade patterns, enclosures, and symbols for a retro, nostalgic appeal. 

carddsgn.com

Minimalist Business Cards

Minimalist business cards offer a clean, sharp appeal. These direct, confident, and modest designs are well-suited for consulting, coaching, counseling, and functional design. These elements create minimalist business card design: 

Simple color palette

A minimalist color palette involves one accent color to offset the negative space and black lettering. More than one accent color makes the graphic design not minimalist anymore. 

via the Looka Brand Kit

Sans Serif Fonts

Sans serif fonts are the most minimal fonts. They’re sleek, contemporary, and easy on the eyes. 

Adil Karmo via Behance

 

White Space

With a minimalist business card design, don’t be afraid of too much negative space. You don’t want to clutter your background with too much design. 

Via Pinterest

Simple Logo

For visual designs besides the text, just stick to a simple logo. If this is a personal business card and you don’t already have a logo yet, you can use a design tool to easily create one. 

Vertical Business Cards

Vertical business cards are unconventional and work well for creative industries like design, architecture, brand consulting, advertising, and personal branding. Here are some ways to make a vertical business card look its best: 

Bold colors

A bold color palette looks great on a vertical aligned business card. These two elements combined scream “notice me and don’t throw me out!” 

 

Secil Irmak via Behance

Embossing and texture

Adding a touch element is another way to make the most of a vertical alignment. 

Cinta Hosta via Beahance

Illustration

Putting a picture on the front of your business card and your contact information on the back invites people to turn it over and engage with it. 

Vertical business cards are also great for colorful blurs, bold backgrounds, and psychedelic lettering. Vertical business cards aren’t for playing it safe. Get creative but stick to the rules of visual hierarchy for clarity. 

Veronica Creates via Behance

Colorful Business Cards

For artists, designers, and businesses with fun and quirky branding, a splash of color could be the perfect touch to your business card. 

Interactive Business Cards

If you don’t want to carry around physical cardstock business cards, an app with a QR code that 

Choosing Color Combinations for Your Business Card

Choosing colors that reflect your brand identity takes a little thought, but it’s not hard. First, get familiar with the messages that colors send. Then, use a color scheme formula to choose yours.

Color Associations

Colors can send a message about your brand beyond “this one is pretty” and “this one is ugly.” Color psychology studies have determined what traits US consumers associate with colors. Here are some common examples:

Red

  • Speed
  • Urgency
  • Energy
  • Passion
  • Elevated Heart Rate
  • Frequently used on sale and clearance signs

Orange

  • Optimism
  • Happiness
  • Aggression 
  • Action
  • Often used on Call to Action buttons

Yellow

  • Warmth
  • Positivity
  • Youth
  • Optimism
  • Attention-grabbing

Green

  • Wealth
  • Health
  • Nature
  • Relaxing
  • Often used for health and wellness companies

Blue

  • Trust
  • Security
  • Serenity
  • Frequently used in tech and banks

Purple

  • Creativity
  • Wisdom
  • Confidence
  • Soothing
  • Often used for beauty products

Pink

  • Creativity
  • Exuberance
  • Romance
  • No longer exclusively associated with women’s interest products

Brown

  • Warmth
  • Honesty
  • Down-to-Earth
  • Often used for vintage goods

Black

  • Power 
  • Luxury
  • Modernity
  • Frequently used for luxury goods

White

  • Minimalism
  • Transparency
  • Simplicity
  • Frequently used in tech

Gray

  • Maturity
  • Authority
  • Rarely used on its own or as a main color 

Creating Your Color Palette

Find Your Primary Color

The first step is to choose the main color. This will typically be the color of your logo. Choose it based on the traits you want people to associate with you and your company. 

Decide On The Number of Colors

Next, decide on a number of colors. Most common color schemes use two, three, or four colors. 

Choose Your Secondary Colors

Next, choose the rest of your colors. Secondary colors are a mix of two primary colors. Think purple, orange and green. Tertiary colors are a mix of a primary color and a secondary color like red-orange, yellow-orange, yellow-green, blue-green, blue-violet, and red-violet.

Don’t Forget Your Neutral Colors 

Neutral colors are grays, browns, blacks, and whites. They may not be as exciting, but they’re a crucial part of any color scheme. They’re the colors for the body text. Sometimes they’re for the backgrounds. 

Neutral colors are great for text and backgrounds. Logos should be primary or secondary colors. 

Types of Color Schemes

Here are a few common methods for choosing color combinations that go together: 

Analogous

An analogous color scheme uses colors that are next to each other on the color wheel. This can be difficult to do for beginners, as similar colors can easily overpower each other and color contrast between the background and text is important on websites for readability purposes. But if you find the right balance by changing the tints, the results could be vibrant and eye-catching. 

Analogous Color Scheme

Monochromatic

A monochromatic color scheme has one main color in different shades. This is the easiest type of color scheme to create and results in a simple, understated look. However, it’s not the best idea for every website. 

Monochromatic color scheme

 

Complementary

A complementary color scheme includes colors that are directly opposite of each other on the color wheel. Complementary colors create a high contrast look, which makes them a great choice for websites and brand colors. 

Complementary Color Scheme

 

Triadic

A triadic color scheme uses three colors that are 120 degrees apart on the color wheel, making a triangle. Triadic color schemes are balanced and harmonious. 

Triadic color scheme

 

Rectangle/Tetradic

A rectangle or tetradic color scheme uses two pairs of complementary colors that are separated by at least one color. It will look like a rectangle on a color wheel. 

Tetradic color scheme

Achromatic

An achromatic color scheme uses exclusively black, white, and gray. An all black and white business card may not be a good idea, but throwing in a bright accent color against an otherwise achromatic scheme can have a cool effect. 

Color Tools

If you’re stuck on choosing the perfect colors, try some of these tools to get your creative juices flowing. 

ColorZilla can find the HEX code for any color.

Color Space automatically generates color schemes. Great if you get stuck.

Dribbble is a great place to find inspiration from other designs.

Palleton makes it easy to choose colors on a color wheel from different types of color schemes. 

Coolors randomly generates color schemes.

If you have design needs but don’t have the skills to meet them yourself, Canva is wonderful. Their color wheel tool is a great starting point. 

Many website builders, including Sav's, have their own color picker tools. 

 

Choosing Business Card Fonts

Your typography choices also send a message about your business. Here’s what the different types of fonts say to their viewers: 

Serif Fonts

Serif fonts are named for the little feet on the letters. They convey the following traits: 

  • Classic
  • Traditional
  • Trustworthy

Time, Vogue, and Tiffany all use Serif fonts.

Popular Serif Fonts

  • Times New Roman
  • EB Garamond
  • Playfair Display
  • Baskerville
  • Lora
  • Merriweather
  • Bodoni

 

Sans Serif Fonts

Sans serif fonts don't have the little feet. They convey the following traits:

  • Modern
  • Clean
  • Minimalist

Facebook, Google, Netflix, and Spotify use sans serif fonts. 

Popular Sans Serif Fonts

  • Helvetica
  • Arial
  • Open Sans
  • Roboto
  • Montserrat
  • Avenir
  • Proxima Nova

 

Slab Serif Fonts

Slab serif fonts have bigger, blockier serifs than standard serif fonts. They convey the following traits:

  • Bold 
  • Quirky
  • Confident

Volvo, Sony, and Honda use slab serif fonts

Popular Slab Serif Fonts

  • Rockwell
  • Roboto Slab
  • Courier New
  • Arvo

Script Fonts

Script fonts are written in cursive. They convey the following traits:

  • Elegant
  • Unique

Johnson and Johnson, Instagram, Cadillac, and Ford use script fonts. 

Popular Script Fonts

  • Pacifico
  • Allura
  • Dancing Script
  • Satisfy

 

Handwritten Fonts

Handwritten fonts, well, look like handwriting. They are not common with bigger companies. They convey the following traits:

  • Informal
  • Artistic

Popular Handwritten Fonts

  • Knewave
  • Permanent Marker
  • Patrick Hand
  • Amatic SC
  • Just Another Hand

Decorative Fonts

Fonts that don't fit into any of these categories are called decorative fonts. They convey the following traits:

  • Stylized
  • Distinctive
  • Dramatic

IBM, Disney, and Lego use decorative fonts.

Popular Decorative Fonts

  • Fredericka
  • Fredoka One
  • Lobster Two
  • Bangers

Font Pairings That Work

  • Serif + Sans Serif
  • Sans Serif + Script
  • Sans Serif + Sans Serif

Business Card Design Tips

Showcase yourself, your brand, or your business

Don’t be afraid of white space

Use icons for imagery that presents your business

Combine icons and imagery to match your offerings

Keep it simple with your color choices

Choose fonts that make a statement

 

Business Card Templates and Tools

How Sav Can Help

No matter what your business card looks like, it should lead to a website with beautiful, engaging web design. Here at Sav, we make it easy to create one with our low prices on custom domains, drag and drop templates, and functional widgets. Start your free trial today to start taking your business to the next level!

Luca Harsh

Luca Harsh

Luca Harsh is an in-house content writer for Sav. They live in Chicago with their cat, Polly. Yes, Harsh is their real last name.