Latest Articles

The like, heart, laugh, and wow Facebook reactions
14 min read

How to Use Facebook for Your Business

Facebook may not be the trendiest social media platform anymore,...

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three business woman staring and pointing at a large target on a blue background.
5 min read

Understanding Audience Demographics

Know Your Target Audience One of the most challenging...

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Light blue icons of people being connected by the internet against a light purple background.
5 min read

8 Ways to Connect With Your Audience

Your online brand is the way consumers can connect with you. By...

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A blue question mark on a pink background
7 min read

Pros and Cons of Social Media for Small Businesses

Social media is everywhere, especially for marketing. There has...

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blue background with a computer and a woman with an airhorn
5 min read

Putting a Face to Your Brand

What is Brand Identity? Just like your personal identity is...

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8 min read

How to Choose Your Social Media Handles

Social media handles are an essential part of any modern brand...

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A closeup of a person logging in to Instagram on a smartphone
7 min read

How to Repost on Instagram

Instagram is one of the least share-centric social media...

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A closeup of a person scrolling through an Instagram grid
12 min read

How to Post on Instagram

With over 1 billion worldwide monthly users, Instagram is one of...

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A black cube with the TikTik logo
12 min read

A Small Business Owner’s Guide to TikTok Advertising

You may know TikTok as the trendiest, youngest social media...

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Bubbles with various icons including headphones, a briefcase, a handshake, a megaphone, et cetera next to a mobile phone
9 min read

Important Social Media Metrics for Small Businesses

What are Social Media Metrics? Building a social media strategy...

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