If you’re interested in making your jewelry making hobby into a small business, follow this step by step guide to start selling jewelry online.
1. Find a Niche
You wouldn’t go to Claire’s for an engagement ring or to Jared for quirky statement earrings. All jewelry designers have a niche and a target audience. These are the main options for jewelry brand niches:
The jewelry industry is pretty saturated. That means no matter how unique your product is, you definitely have competitors who make a similar type of jewelry to yours. These could be anyone from solo entrepreneurs on Etsy to big corporations. Regardless, knowing your competition is crucial to carving out your place in the landscape. You can gather information about your competitors by:
If most of your competitors are small business owners like you, you can even talk to them directly. Ask them questions like:
From your findings, write down your competitors’ strengths and weaknesses. Then figure out what your jewelry business can offer that the others don’t.
A name is the first step in effectively branding your jewelry company. However, choosing a brand name isn’t as easy as choosing something that sounds cool. Be sure to…
4. Brand Your Business
Once you’ve established your products’ aesthetic, chosen a business name that resonates with your audience, and gotten to know your target audience, it should be easier to identify an overall look that will define your brand. This look will inform your packaging, logo design, website design, business cards, and more. A consistent brand identity can make the difference between a side hustle and a successful jewelry business.
5. Create Your Own Jewelry Business Plan
A business plan is not only good for keeping you on track towards your goals. It’s also an important piece of getting funding for your business. A business plan usually includes:
Determining a reasonable price for a product can be tricky. These tips can help you determine one:
Selling your jewelry on Etsy, Ebay, Amazon Homemade, and other marketplaces is great if you’re just starting out or looking to supplement jewelry sales from your own online story. But selling from your own website gives your company legitimacy and gives you more control over your marketing. With website builders, it’s probably easier and more affordable than you think it is.
Every website is made up of pages. Your online jewelry store should have each of the following:
Then, when a user clicks on each piece, it should lead to a product page with photos, a detailed description, and reviews.
Whether you hire a professional or take them yourself, product pages, ads, and other website pages need a variety of product shots to give viewers a full idea of the product. These can include:
Every product page on your ecommerce website should include a description of the product’s basic qualities and benefits. Make sure to answer the following questions in your product descriptions:
Now it’s time to get some eyeballs on your jewelry. Here are a few ways you can market your jewelry company without breaking the bank:
Building a strong social media presence allows small companies to compete with the big corporations for relatively little money and signals to potential customers that you’re a legitimate company. Combining organic posts and paid ads can help your target audience find you where they’re already browsing.
Email marketing is an underrated digital marketing tactic. It allows small businesses to attract new customers and build loyalty with existing ones by creating relationships with customers and keeping them up to date on important business happenings.
SEO is following a series of practices to get your own website further up on the search engine results page. It’s less about creating marketing materials and more about leveraging your website content to show Google that your business is useful for the terms users search.
9. Sell Your Jewelry Products In-Person
Selling products from your primarily online business in-person doesn’t have to mean opening your own brick-and-mortar store. Here are a few ways that you can build your new business outside of the world wide web.
After you get orders and make your jewelry, it’s time to get them in your customers’ homes. When you choose a shipping provider, consider your
Whether you sell fancy engagement rings, beaded necklaces, or anything in between, a successful jewelry business online starts with a beautiful professional website. Our templates match your style and our prices can match any budget. Start succeeding today!