It seems like everyone has a podcast these days: journalists, celebrities, companies, and even your buddy from college. They’re popular for a reason: the format is versatile and easy to get started compared to other types of content. Why not join in on the fun and start your own podcast? The first step is to brainstorm a topic. We’ll help you get started with some suggestions of podcast topic ideas, popular podcast formats, advice for finding a podcasting niche, and tips to start the best podcast you can make! 

How to Choose a Good Podcast Topic

1. Evaluate your fields of interest

The first thing to think about when you’re choosing a topic for your own podcasts is your interests. You wouldn’t want to start a podcast, or any project for that matter, about something you don’t care about. The more passionate you are about your topic, the longer you’ll be able to keep it going and the more enthusiastic your audience will be as well. 

2. Think about your target audience

Any successful podcast needs listeners. Who do you want to attract to yours? This could be young professionals, new parents, movie buffs, et cetera. Creating audience personas might be a helpful exercise for this. 

3. Make your podcast topic unique

There are a lot of podcasts out there. You’re not going to stand out if your podcast is just like a bunch of others. The best podcast topics are ones that focus on the hosts’ unique point of view. What do you have to say about the subject that no one else is saying? 

4. Finalize your podcast topic

Once you’ve brainstormed your interests, pinpointed your target audience, and considered what makes your point of view unique, it’s time to finalize your podcast topic and come up with a name. Whether your podcast is informative, quirky, funny, or anything in between, your topic should be specific enough to grab new listeners’ attention, but easy to describe quickly. A cursor pointing at 3 options

15 Podcast format ideas

Your podcast format can do a lot to inform your podcast topic. Here are a few ideas of ways you can format your podcast:

1. Roundtable conversations

Roundtables feature three or more co-hosts. These hosts discuss topics, take listener calls, and interview guests. 

2. Commentary between co-hosts

This format focuses on casual, unscripted banter between the hosts of the podcasts. In its purest form there are no other guests and it doesn’t require much post-production editing. 

Two people on a couch talking

3. Host-led interviews

Whether you’re interviewing experts, entrepreneurs, entertainers, creators, or anyone else interviews with guests can bring insight into your podcast episodes that you and your co-hosts alone wouldn’t have

4. How-to or tutorials

Audio tutorials can teach people how to do a variety of things. With this format, you can be as broad or specific as you want. You could stick to one theme for the entire podcast, do multiple themed series, or even change it up every week.

A person holding a hammer and wearing safety glasses

5. Unedited deep-dive interviews

Many interview podcasts edit the recordings and piece together the best parts, but that’s not the only way to do it. Long-form interviews with little to no editing can be a good idea when you’re talking to experts on complex topics. 

6. Deep-dive exploration of a topic

Similarly, researching and going on a deep dive as a host can set you apart from other podcasts on comparable topics. 

A scuba diver surrounded by seaweed

7. Storytelling by a single narrator

Narrated storytelling is a popular format for fiction and nonfiction podcasts. 

8. Improvised comedy 

Improv games make a fun addition to comedy podcasts. It’s even better if you can involve your listeners and make it interactive. 

9. Single-host commentary 

Monologue-style podcasts are great for current events podcasts. You can switch it up by taking listener calls or adding segments. 

A person giving a speech at a podium

10. Daily updates

For topics that change daily like news, tech, and the stock market, short daily episodes can keep listeners up to date and informed. 

11. Top 10 lists

Top 10 lists can make information on a variety of topics easy for listeners to digest. This format can be a good fit for topics from sports to beauty products. 

A metallic number 10 balloon

12. Q&A

Q and A or Ask Me Anything podcasts are great for involving your audience, increasing listener engagement, and creating content that’s highly relevant to your audience. 

13. Scripted fiction read by a cast of characters

Podcasts like Welcome to Nightvale are a modern take on radio dramas. They tell a story with multiple characters voiced by different actors. This format is usually heavily produced and takes more effort than other formats. 

An open book with a unicorn, a castle, a hot air balloon, and a rocket ship spilling out

14. Scripted nonfiction read by host

If talking on the fly isn’t your strong suit, you can script your solo commentary podcast episodes ahead of time as well. NPR podcasts often take this approach. 

15. Repurposed content

If your podcast is part of a larger content marketing strategy, you can repurpose other types of media into podcast episodes.The recycle symbol

46 Great Podcast Ideas

1. Behind the Scenes

Behind the scenes podcasts explore the unknown side of something the podcast host is familiar with. This could include

  • Day-to-day life in your industry
  • How products are made
  • How things work
2. Newbies and Beginners 

Exploring a topic that you know nothing about can be entertaining and informative for your audience. This could be your first time reading a popular book series or watching a popular TV show. It could document learning a new skill or hobby. It could even be commentating on a sport you don’t know anything about. 

A woman shrugging

3. A Day in the Life

A Day in the Life podcast can give you a goldmine for quirky, everyday podcast content. You could focus on a particular theme or go for a wide range by interviewing someone with a different job every episode.

4. True Crime and Mystery

People have been reeled in by the intrigue of mysteries real and fictional for centuries. True crime podcasts are a wildly popular variation on this longtime fascination. 

  • True crime
  • Mystery fiction
  • Paranormal

A woman detective going shh

5. Business and Entrepreneurship

Podcasts about business and career topics are popular with on-the-go professionals who want to learn on their commute. Educational podcasts about 

  • Freelancing
  • Starting your own business
  • The gig economy
  • Work from home
  • E-commerce

And other aspects of running a business have an engaged audience. Interviews with entrepreneurs and small business owners with a variety of industries and experiences will give your podcast a wide range of perspectives and knowledge. 

Two men in business suits shaking hands

5. Book Club and Book Reviews

If you love reading, there are a few different ways you can leverage that into a podcast. Book club podcasts, where the hosts read a book together and discuss it, inviting readers to participate as well, are a fun, interactive format. If you’re a solo podcaster, you could go the book review route. With either of these formats you can go as broad or specific as you want with the theme. If you can swing it, occasional author interviews would add some draw for new listeners. 

Several books on a shelf

6. Comedy and Humor

A lot of comedians, from Marc Maron to Nicole Byer, have very popular podcasts. People love to laugh no matter what medium it comes in. You don’t have to be famous like them to start a humor podcast though. Just some funny stories, funny people to interview, and maybe some improv games. 

7. Travel

Travel podcasts are great for savvy travelers and those who like to live vicariously through them alike. If you have a lot of travel experience and a unique spin on it, why not share it with the world? Since travel is such a broad topic, it’s best to break it down into a niche like:

  • Budget travel
  • Camping and hiking
  • City or region-specific
  • Demographic-specific
  • Solo travel
  • Travel stories
  • Culture shock
  • Expats

A suitcase full of stickers

7. History

History is full of interesting stories and facts. Whether your podcast focuses on World War II naval battles, overlooked women of history, sports scandals, or any other angle, you’ll probably find an audience. 

8. Fiction

Your podcast can also tell a story. Some fiction podcasts “publish” a different short story every episode by the author reading them out loud and recording them. Some are audio dramas recorded by a cast of actors with a story continuing every episode. 

9. Art

Art may be a visual experience while podcasts are an auditory experience, but that doesn’t mean the two can’t collide. This could look like art history stories, art appreciation lessons, or even asking inexperienced guests to describe a famous painting because it’s funny.

Watercolors next to a sketchbook

10. Personal Finance

Money is a popular podcast topic. Who among us couldn’t use some help with money management? If personal finance is your thing, there are plenty of ways you could use podcasting to share your knowledge with the masses. 

There are a lot of different ways you can narrow down a personal finance podcast topic. You could focus on budgeting, investing, paying off debt, and any sub-category of those broader themes. 

11. Pop Culture

Popular culture is full of podcast content fodder and different angles you can take. From reviewing movies and TV shows to weighing in on the latest celebrity gossip, the possibilities are endless. Your podcast focus could include: 

  • Celebrity interviews
  • Gossip
  • Nerd culture
  • Movie and TV reviews and recommendations
  • Nostalgia
  • Music reviews and recommendations

A woman on a red carpet posing for the cameras

12. Kids 

Yes, there are podcasts for children. They’re often marketed as ways to keep kids entertained in the car and include silly stories, puzzles, and fun facts. 

13. News and Politics

Whether you’re a journalist, a news junkie, or simply passionate about politics, you can make advertising dollars with a podcast about topics like:

  • Local News
  • Political Satire
  • Commentary 
  • Interviews
  • Listener Call-ins
  • Debates
  • Conspiracy Theories
  • Social Issues

News and politics are a pretty saturated podcast niche, so be sure your podcast has a unique angle or perspective before you start yelling into the microphone. 

A newspaper

14. ASMR

Autonomous sensory meridian (ASMR) is a pleasant sensation that some people experience in response to gentle sounds. It feels like a tingling that starts in your scalp and moves down the back of the neck. Invoking this reaction with sounds like whispering, crinkling paper, or fingernails on the side of a soda can is a growing trend in audio and video content. Many people listen to podcasts with ASMR-inducing sounds to help them sleep or relax. 

A woman clicking her nails against a microphone

15. Pets and Animals

If you’re an animal lover, you can turn that into a podcast as well. Education about pet care, facts about wild animals, and interviews with people who work with animals are all great concepts within the topic.

You could even make a podcast for pets, with calming noises designed to comfort them when they’re traveling or otherwise anxious. 

16. Teaching New Skills

If you have a knack for sharing your skills and knowledge with others, why not make a podcast about it? The skill could be anything from: 

  • Language
  • Coding 
  • Writing
  • Marketing
  • Organizational skills
  • Life skills

Since podcasts are an audio medium, this works best if it’s formatted as teaching a guest how to do the thing. 

A teacher using a laptop to livestream a lesson

17. Dating and Relationships

Whether you’re documenting your own dating experiences, giving your listeners advice on their own dating journeys, or a little of both, most people can relate to dating and relationships. Since everyone’s dating experiences are a little different, this niche has a lot of potential for approaching it from a unique perspective. 

18. DIY and Life Hacks

Recording yourself doing various crafting and home improvement projects and providing tips and commentary along the way can be great inspiration for the DIY crowd. Whether you stick to a common theme for your podcast episodes or switch it up, your projects could have an audience of fellow DIY-ers or aspiring ones. 

A woman putting together furniture

19. Food

Media about food is popular for a reason: everybody eats! If you could talk about cooking and eating all day, why not record it? Your food podcast could focus on subjects like: 

  • Cooking tutorials and recipes
  • Restaurant reviews
  • News about food
  • Food history
  • Interviews with chefs
  • Cultural cuisine
  • Diet specific (vegan, gluten free, keto, et cetera)

An elaborate meal photographed from above

20. Technology

The tech world is always changing. There are always new products, new security issues, and more things to learn about using your devices. Help your audience keep up with a tech podcast that could include: 

  • Product reviews
  • Tech news
  • Interviews with tech experts and startup founders
  • Tutorials
  • Productivity tips

A person in nerd glasses using a Macbook

21. Self Help 

Everyone needs a little guidance in their lives. Whether you’re a therapist, a life coach, or have experienced a struggle that others need help with, hosting a self help podcast could be for you. This could involve listeners submitting questions like an advice column. It could have a structure similar to a support group. You could lead your listeners through guided meditations and healthy habits. With this area it’s important to stick to a specific area of expertise and invite guests with more knowledge about particular topics when necessary. Giving advice on topics that require more training than you have is never a good idea. 

A book labeled self-help book

22. Scavenger Hunts

If you want to create an interactive experience with your podcast, an audio scavenger hunt is a fun idea. Give your audience a prompt and ask them to send in recorded sounds. These prompts could be:

  • A bird song
  • A short interview with a relative
  • Reciting their favorite poem
  • Playing an instrument

Then play the highlights. 

A kids treasure map

23. Fitness

If you’re all about working out, a fitness podcast can take listeners on a journey with you. Episodes could include guided workouts, interviews with trainers and athletes, and other fitness tips. It’s best to stick to a particular sport or activity and lean into something that makes you different from the other fitness influencers. 

24. Sports Talk

Live and breathe your favorite sport or team? Why not start a podcast about it. You could focus on game recaps, interview people connected to the sport, give talks about sports history, and more!

25. Fashion and Beauty

If you’ve got a passion for fashion and always keep yourself well-groomed, a fashion and beauty podcast could be for you. Since these are visual mediums, your podcast shouldn’t be your only content you create, but it could make a great companion to a blog or YouTube channel. Episodes could include: 

  • Tutorials
  • Product reviews
  • Interviews
  • Fashion and beauty history

A rack of dresses

26. Game Shows

If Wait..Wait…Don’t Tell Me has taught us anything it’s that game shows aren’t just for TV. If you love trivia about a particular subject, why not invite guests to play a little game every week? If you’re a game show enthusiast, you could also do a podcast about game shows. 

Contestants at Jeopardy style podiums

27. Podcasts

If you love podcasts as a medium and want to get meta with it, do a podcast about podcasts. Give recommendations and reviews, invite hosts of other podcasts as guests, and even talk about the history of the genre. 

28. Pranks

Pranks are popular on YouTube, TikTok, and yes even podcasting. Prank podcasts usually do prank calls or similar audio-based pranks, but if you can think of any other ones, go for it as long as it works. Just remember that everyone should be laughing at the end of your pranks. Otherwise you’re just being mean to people. 

A kid sitting on a whoopee cushion while another kid points and laughs

29. Trivia and Random Facts

Got a head full of useless information? Share it with the world on a trivia podcast. The episodes could be short in a “fun fact of the day” format, or they could go further in depth on the subject. This topic has a lot of potential for developing a more specific niche. You could do sports trivia, animal trivia, pop culture trivia, history trivia, or anything else under the sun. 

30. Social Media

If you’ve got a knack for social media, you might be surprised how many people could tune in to listen to your advice on growing their own social media following. This could be directed at businesses and marketing professionals who aren’t social media savvy but need to get online to compete. Or it could just be for hobbyists who want to get more likes. 

Line drawing of a phone with icons of a play symbol, a thumbs up, and a heart around it

31. Internet Culture

If you live online and love all the latest memes, you can explore that as a podcast topic. From explaining popular memes to the uninitiated to in-depth conversations about how the internet has changed personal relationships and society at large, internet culture could be a gold mine of potential podcast content and humor for the right enthusiast. 

32. Parenting

Groups, blogs, vlogs, and other online content for parents has been popular for a long time. It stays that way for a reason: parenting is hard and often scary. New parents often feel alone and are searching for community. If you’re a first-time parent, you could document your journey for others in the same boat. If you’ve already raised kids, you could share your wisdom. If you’re a childcare worker or family therapist, you could give some expert advice and find some new clients. 

A family with a mom, a dad, and two young kids

33. Gaming 

Whether you prefer video games, board games, or card games, a gaming podcast is a great opportunity to connect with gamers who share your interests. From Dungeons and Dragons strategy to video game reviews, there’s plenty of gaming material you could talk about on your podcast. 

34. Challenge Yourself

Whatever you’re scared of, taking listeners on a challenging journey with you is a fun way to get some encouragement and inspire others to face their own fears. On a self-improvement journey? Bring your fans along for the ride so you can hold each other accountable from afar. 

A red flag at the summit of a mountain

35. Solve the Riddle

Get your audience to think and keep them coming back with a podcast for riddles and brainteasers. End one episode with a riddle and give them the answer in the next. These riddles could be

  •  Sounds
  • Short phrases
  • Letters
  • Images if you have a visual podcast
  • And more! 

36. Debunking Myths 

Common misconceptions are common for a reason. We’ve all been guilty of believing something without following up on it because someone we trust said it. Take a page from Mythbusters, Adam Ruins Everything, or You’re Wrong About. 

A green check and a red X

37. Science

Science is everywhere from the bottom of the ocean to the layers of the earth to the smartphones in our hands to space: the final frontier. A lot of people could benefit from an accessible way to understand it. Even if you’re not a scientist yourself, hosting interviews with experts on the science topics that pique your interest or breaking down big, complicated topics into easily digestible bites are ways you can help educate everyday people. 

A scientist in a lab coat using a microscope

38. Poetry 

You could recite your poetry into the microphone. Or you could explore the subject of writing and poetry in new and exciting ways. These could include:

  • Interviewing poets
  • Giving writing advice and prompts
  • Analyzing poetry
  • Inviting listener submissions
  • And more! 

Whether it’s Shakespeare’s sonnets, slam poetry, or anything in between, your poetry podcast could be a great way to connect with other lovers of verse. 

A scroll with vague words on it

39. Street Interviews

You’ve probably seen Billy on The Street and correspondents on late night shows ask strangers around the studio questions to bait them into humorous answers. If you’re an extrovert who loves talking to people about anything, a man on the street format could be the right fit for your podcast. You can find strangers to interview

  • Outside your home
  • At the mall
  • At the DMV
  • On public transportation
  • On college campuses
  • Events and festivals
  • Or anywhere else where people go about their day

Once you have a solid base of listeners, ask them for suggestions for questions to ask.

A reporter holding a microphone

40. Nature

If you love the great outdoors there are a few different ways you can channel that interest into podcast content. These could include

  • Hiking and camping advice
  • Facts about plants and animals
  • Survival skills
  • Remote destinations
  • Ambient nature sounds and meditation

A scene of pine trees on a hill

41. Weddings

Planning a wedding is an exciting, yet overwhelming time in a lot of couples’ lives. If you’re about to walk down the aisle, documenting your journey could help you and your listeners alike feel less alone. If you’re a wedding planner or other kind of wedding expert, a podcast could be a fun way to share your wisdom with the world. If you’re just a wedding enthusiast, you could start a wedding storytelling show with guests and listener submissions. 

A bride and groom

42. Retirement
Planning for retirement is another life stage where a lot of people need all the guidance they can get. Whether it’s straightforward financial advice or takes a funnier tone, your podcast could be great company for someone’s journey. Similarly, loneliness among senior citizens is a well-known issue. A podcast about retirement for retired people could be a fun way to combat it. After all, you’re never too old to start a podcast. 

43. Religion and Spirituality

Religion and spirituality have been avenues for humans to find community for thousands of years. Whether you’re Christian, Jewish, Muslim, Hindu, Buddhist, Wiccan, or just really into meditation and crystals, your podcast can connect you to other believers and guide them on their journey. Episodes could include: 

  • Guided meditations
  • Sermons
  • Scripture readings
  • Interviews with community leaders 
  • Roundtable discussions

A person surrounded by various religious symbols

44. Astrology and Horoscopes

Astrology has been around for centuries and continues to be popular to this day. If your first question when you meet someone new is “what’s your sign?”, you’ll probably have plenty to talk about. Including, but not limited to

  • Weekly horoscopes
  • Celebrity charts
  • Doing charts for guests
  • History of astrology

The wheel of all the astrology signs


How to Start a Podcast

Once you’ve chosen your podcast topic, follow these steps to produce and grow your podcast. 

  1. Develop your concept
  2. Choose your format
  3. Set up recording equipment
  4. Choose your podcast software
  5. Record your first episode
  6. Edit your audio
  7. Create your cover art
  8. Get listed on Apple Podcasts, Google Podcasts, and Spotify
  9. Launch and grow your podcast

Podcasting Tips

  • Create a template for your episodes
  • Use high-quality equipment
  • Record in a quiet room
  • Try free recording and editing software at first
  • Use intro music
  • Use appealing cover art
  • Include a brief description, audio transcriptions, helpful links, and credits in the show notes
  • Promote your show with supporting content like a website, a blog, merchandise, and sponsored content
  • Publish your podcast on multiple hosting platforms

How Sav Can Help

No matter what your podcast is about, promoting it with a beautiful, professional website is easy and affordable with the Sav website builder. Start your free trial today to learn how!

Luca Harsh

Luca Harsh

Luca Harsh is an in-house content writer for Sav. They live in Chicago with their cat, Polly. Yes, Harsh is their real last name.