Instagram is one of the least share-centric social media platforms. That doesn’t mean you can’t share other users’ Instagram content, but it’s not as intuitive as retweeting or sharing a Facebook post. You can repost photos on your feed or to your story using screenshots or a third party app.
The most standard way to repost an Instagram photo is using a screenshot. Here is the step by step guide to that:
The new post button is the + sign at the top right corner of the screen. Then choose the screenshot and click next.
Pinch the photo in and out to crop out everything on your phone’s screen that isn’t the photo itself. Once it looks the way you want it to, click next.
Unlike retweeting or sharing a Facebook post, when you repost Instagram photos the name of the original poster isn’t automatically shown. Adding attribution in the caption is the right thing to do. Just type @ + [username] to tag them in the caption.
Click the share button in the top right corner, then congratulations! You shared a post.
If you reshare Instagram content often, it may be easier to use a third-party app. There are several options including Repost: For Instagram, InstaRepost, Reposta, and others.
Sharing Instagram posts on your stories instead of your Instagram feed is a great idea if you like to share posts that mention you or your brand without it dominating your
Repost content can be an integral part of your brand’s Instagram strategy if you use it intentionally. Here are some suggestions of content to repost for brands.
If you’re running an event, that’s a great time to curate user generated content. Encourage attendees to use a hashtag when they post photos of the event and share the highlights.
Keep an eye on new mentions and tags. These posts are a great source of UGC to promote. Brand hashtags are another great way to encourage engagement from your fans and easily find the content.
Reaching out to people who post about your brand and asking for permission to share their content can lead to ambassador relationships down the road.
Another thing to keep in mind before you share is how the repost content fits with your brand aesthetic. Many brands, influencers, and other Instagram users with particular tastes curate a unified look for their Instagram profiles. This makes more sense for Instagram than other social media profiles because of the picture grid setup. You don’t want to repost something that will stick out like a sore thumb against your original posts.
If your posts follow a pattern with the placement of the photos’ visual elements, think about whether or not a post fits with it before you share it. For example, if all of your posts have a solid background, a post with a patterned background wouldn’t look right in your grid.
Brands often use a specific color palette in their Instagram posts. If a company with a neutral color palette reposted an image with a bright green background, it would look out of place.
Perhaps the most important factor to consider before you repost is whether or not the subject matter is consistent with your brand and what you normally post. Is it related to one of the themes you focus on? Is it consistent with the brand identity you want to convey?
Reposting has an etiquette. If you follow these guidelines, you’ll stay on the right side of it.
There’s no law saying that you have to ask the original creator for permission before you repost Instagram content, but it’s a nice thing to do. Send a direct message or look for an email address in their bio and say something nice.
When you’re sharing a photo that wasn’t created by you, it’s best to leave it unedited. If you absolutely must edit the photo before you repost it, ask the creator if it’s okay first.
If you repost someone else’s photo, give them credit in the caption. Say something like
Don’t let regrammed content dominate your Instagram. Shares shouldn’t take up more than 20% of your social media content. Sharing brand mentions to your stories instead of your grid can help with this balance.
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