Using the right fonts in your logo design, web design, body text, headers, subheadings, social media, and more help shape your brand identity.
There are a lot of different fonts to choose from and many brands create their own. How do you know if you’ve chosen right? The perfect font for your brand should:
Some of the most iconic brands are recognizable by the fonts in their logo. Think of Google, Disney, and Netflix, and you’re probably picturing a typeface. Your brand fonts can have a similar effect.
However, don’t sacrifice readability for looks. No one can remember your brand if they can’t read its name.
Before you commit to a font, make sure it works on every platform you use from your website builder to your content management system to your social media.
Just as you wouldn’t choose comic sans for a high-end fashion brand, consider what your product is and who your customers are before you choose a font.
Types of Fonts & Their Personalities
Different fonts convey different moods and personalities. It’s important to choose a font personality that matches your brand personality. The main types of fonts are
Serif fonts are named for the little feet on the letters. They convey the following traits:
Time, Vogue, and Tiffany all use Serif fonts.
Sans serif fonts don't have the little feet. They convey the following traits:
Facebook, Google, Netflix, and Spotify use sans serif fonts.
Slab serif fonts have bigger, blockier serifs than standard serif fonts. They convey the following traits:
Volvo, Sony, and Honda use slab serif fonts
Script fonts are written in cursive. They convey the following traits:
Johnson and Johnson, Instagram, Cadillac, and Ford use script fonts.
Handwritten Fonts
Handwritten fonts, well, look like handwriting. They are not common with bigger companies. They convey the following traits:
Fonts that don't fit into any of these categories are called decorative fonts. They convey the following traits:
IBM, Disney, and Lego use decorative fonts.
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