Fitness isn’t just your hobby, it’s your passion. And now you’re making your passion into your job by starting your own fitness business. Take it to the next level with a  high-quality website. We’ll walk you through how starting a website can benefit your business, how to set one up, and how to promote it once it goes live. 

Types of Fitness Businesses

Businesses in the fitness industry include, but are not limited to:

  • Gyms and fitness centers
  • Fitness clubs
  • Personal trainers
  • Fitness apps
  • Yoga studios and other specialty studios
  • Fitness and wellness blogs 
  • Online fitness classes
  • Supplements and fitness gear

Businesses in this industry can have a variety of target audiences. Some fitness websites are heavily gendered. Others focus on specific types of workouts like strength training, cardio, or yoga. Where your target audience is in their fitness journey is another way to differentiate your niche. Some are aimed at longtime fitness enthusiasts and others are aimed at beginners. 

Woman on a stationary bike


Why Your Fitness Business Needs a Website

Grow Your Business

Marketing your business and gaining new clients is much easier when your promotion efforts lead back to a website. It keeps everything more organized for you and more streamlined for potential clients. Even if you’re booked and busy, creating a website and promoting it can take your business to the next level. 

Different growth stages of a sunflower in order

Gain Credibility

Frankly, a website makes your business look more legitimate. Almost 90 percent of small business owners in the United States report that a website makes it easier for customers to find their business. 


Provide Information for Clients

A website makes it easy for customers to find information about your business in one place. Whether visitors want to learn more about membership, book a training session, follow your social media, watch your workout videos, or read updates and announcements, they should be able to do it all on your website. 


Stand Out From the Crowd

Not only does a website make your business look more real. It’s also a chance to highlight what makes your business unique. Everything from your about us page to your website design itself is an opportunity to let visitors know what you’re all about and what sets you apart from your competitors. 

Stand Out

Save Money on Marketing

You may not have the marketing budget of LA Fitness, but a high-quality website supplemented with social media and digital marketing campaigns gives you a chance to compete with the big dogs on your budget.


Money Graphic

What Does a Fitness Website Need? 

Home Page

Make a good first impression with a clean, eye-catching home page.  Be sure to include the name, logo, and tagline front and center and include a CTA button that will lead visitors to book a training session, sign up for a class, or whatever else the next step is to become a customer. 


About Us Page

The homepage may be where you make the first impression, but the About Us page is where you reel them in. Use it to tell the world

  • Who you are
  • What you do
  • How you do it
  • Why you do it 
  • Your brand values 

About Page features usually include

  • A bio
  • Photos
  • Contact information
  • A call to action
  • Social proof 



Contact Us Page

Any business needs to be easy to contact Make sure to include the following in a contact page or at the footer of your website:

  • Your location(s)
  • mailing address
  • business hours
  • business phone number
  • all relevant email addresses
  • all social media links

Consider including a contact form so visitors can reach out to you by email without leaving the site. 


Reviews and Testimonials

Sure, you can talk about how great you are all you want, but why let visitors take your word for it? A page for reviews and testimonials is a great way to show off what your clients like about your business. You can even use a plugin to display Yelp reviews directly on your site.

Five Stars

FAQ Page

The purpose of a FAQ Page, or Frequently Asked Questions Page, is to answer questions that website visitors frequently ask about your products or services. This is usually a separate page on the business website. An effective FAQ page can reduce the workload for your customer support team and allow them to spend more time on more specific questions and more complex issues. 

Question Marks (2)

Photo Gallery

Photos are an important part of any small business website. A photo gallery should include pictures of

  • Your space
  • Your staff working
  • Products you sell
  • Demonstrations of workouts


Online Booking

A Google Calendar Widget can help you easily manage your scheduling with clients. 

Calendars (1)

Event Calendar

An event calendar makes it easy to keep track of your class schedules, get the word out about any special events that you host, say when you’ll be closed, and more. 



No one wants that “not secure” warning to pop up when people visit their website. Especially if you collect sensitive information from your visitors. The way to prevent that is to get an SSL certificate. Search engine algorithms also prioritize sites with SSL over ones that don’t. Many website builders, including Sav, offer SSL certificates for free for any user. 


How to Start a Fitness Website

Buy a Custom Domain Name

The right domain name is a crucial part of marketing your business. Keep it short, memorable, relevant and free of punctuation. 

Marketing Attribution Featured

Pick a Website Builder That Fits Your Needs

Using a website builder lets you create a high-quality website without hiring someone else or sacrificing functionality. Basic website builder plans can start at under $5 per month. 

Blog Domain Name Featured

Pick Your Template

Choosing a template that suits your business and your style is the first step in creating your beautiful website. After that, drag and drop your text, photos, videos, animations, and other widgets and plugins. 

Pop-up window

Use Good Web Design

The fonts for your headers and body text, color scheme images, and buttons you choose are important ingredients for your website’s aesthetic. They also affect your website’s user experience.

Standard, readable fonts make your content easy to read on desktop and mobile devices. Bold colors with high contrast catch the user’s eye and make it easier for visitors with low color vision to use the site. The size, shape, and color of CTA buttons can affect how likely visitors are to click through.

Freelance Blogger

Make it Mobile-Friendly 

Why is mobile-friendly design important? 

All Sav websites include mobile-friendly design, but there are still a few things you can do to make your website fit well on a small screen:

  • Use readable fonts
  • Avoid large blocks of text
  • Keep your design minimalist
  • Optimize your images
  • Space out links
  • Avoid pop-ups

Phone Speech Bubbles

Optimize for Search Engines

Search Optimization (SEO) is the use of keywords to move your content further up the Google search results page. SEO allows small companies to stand a chance competing against big corporations despite the difference in funds and advertising reach.

It may seem tedious, but with the SEO features that come with many website builders, you don't have to be an expert to pull it off.

Magnifying glasses (2)

Promote Your Fitness Website

Here are some ways to get eyeballs on your website without a huge marketing budget: 

Email Newsletter

An email newsletter is a great way to engage with your customers and keep them coming back. You can include a sign-up form in your contact page and send updates to subscribers once a month or even once a week.

A paper airplane with a trail behind it

Social Media

Active social media profiles are a low cost way for small businesses to advertise to the people who want to buy exactly what they're selling. Instagram and TikTok are especially great for workout videos, tutorials, and other video-based fitness content. Facebook and Instagram advertising algorithms are famously effective at targeting potential customers based on their interests. Twitter allows businesses to see the public's opinion of them and respond to customers' concerns. 

Minimalist Social Media


Starting a blog is a popular, effective way to boost the profile of your business. Blog posts boost your SEO, fill out your social media calendar, and establish you as a leader in your industry. Publishing tutorials about exercises and healthy eating is a great way to give people a taste of what your business has to offer before they become clients.

A computer displaying a document and gears

Examples of the Best Fitness Websites

Take inspiration from these top-notch fitness websites from national gym chains to independent personal trainers. 

Sweat FXBG

Screen Shot 2022-06-17 at 10.01.26 AM

Aly Gray Fitness

Screen Shot 2022-06-17 at 10.02.06 AM


The Limit

Screen Shot 2022-06-17 at 10.04.48 AM


Jolly Bodies


Screen Shot 2022-06-17 at 10.08.14 AM


Baha Yogi

Screen Shot 2022-06-17 at 10.09.45 AM


The Fighters Club

Screen Shot 2022-06-17 at 10.24.12 AM


Octopus Academy

Screen Shot 2022-06-17 at 10.27.12 AM


Practice Shraddha

Screen Shot 2022-06-17 at 10.31.42 AM


Run to the Finish

Screen Shot 2022-06-17 at 10.35.17 AM


Born Fitness

Screen Shot 2022-06-17 at 10.36.50 AM


Robb Wolf

Screen Shot 2022-06-17 at 10.41.11 AM



Screen Shot 2022-06-17 at 10.45.16 AM

Screen Shot 2022-06-17 at 10.46.10 AM


Fitness Blender

Screen Shot 2022-06-17 at 10.49.18 AM


Roman Fitness System

Screen Shot 2022-06-17 at 10.50.17 AM


Precision Nutrition

Screen Shot 2022-06-17 at 10.54.13 AM


Nerd Fitness

Screen Shot 2022-06-17 at 10.54.48 AM


Daily Burn

Screen Shot 2022-06-17 at 10.56.00 AM



Screen Shot 2022-06-17 at 10.57.05 AM

Screen Shot 2022-06-17 at 10.58.01 AM


Screen Shot 2022-06-17 at 10.58.24 AM




Screen Shot 2022-06-17 at 11.02.08 AM



Screen Shot 2022-06-17 at 11.06.41 AM




Screen Shot 2022-06-17 at 11.07.22 AM



Screen Shot 2022-06-17 at 11.12.05 AM


Deja Riley

Screen Shot 2022-06-17 at 11.13.03 AM


BK Yoga Club

Screen Shot 2022-06-17 at 11.14.24 AM


Crunch Fitness

Screen Shot 2022-06-17 at 11.16.43 AM


Harlem Cycle


Screen Shot 2022-06-17 at 11.21.20 AM



Screen Shot 2022-06-17 at 11.26.51 AM



Screen Shot 2022-06-17 at 11.29.25 AM


Planet Fitness

Screen Shot 2022-06-17 at 11.37.12 AM


RCotterill PT

Screen Shot 2022-06-17 at 11.42.06 AM


Mark Personal Training


Screen Shot 2022-06-17 at 11.44.00 AM

Strength Coach Glasgow

Screen Shot 2022-06-17 at 11.47.20 AM


David Kingsbury

Screen Shot 2022-06-17 at 11.49.06 AM


Forge Fitness

Screen Shot 2022-06-17 at 11.50.32 AM

How Sav Can Help

No matter how you help your clients achieve their fitness goals  Not only do we provide features you need at prices you can afford, but all Sav websites come with a free SSL certificate, mobile friendly optimization, SEO optimization, Google Analytics integration, and unlimited storage. Start your free trial to get started.

Luca Harsh

Luca Harsh

Luca Harsh is an in-house content writer for Sav. They live in Chicago with their cat, Polly. Yes, Harsh is their real last name.